Top 5 Benefits of Hiring Packaging Specialists for Your Business



Creating and running a successful business is difficult enough without having to worry about how the products that your company produces should be packaged and shipped.  Most companies do not really think about the end result of their product being shipped and the way that it looks when it is packaged and sent out to a customer.  Packaging specialists can help your business to take care of these concerns and here are the top 5 benefits of hiring them for your business:

1) Packaging can come to represent the brand of your company. It lets a consumer know that both your brand and your company are different from others because of the way it is packaged and shipped.  The unboxing experience is something that many consumers look forward to so if your business gets this part right, you are well on your way to a successful business venture.

2) Exceptional packaging is very significant to start-ups as they grow because it tends to have an impact on the appeal and sales of company. Packaging specialists understand logistics and what type of packaging can get your product to where it is going for the least amount of cost.  If you are concerned that you are going to spend too much money on shipping, a specialist can work with you to get the cost down to something that will allow a better profit margin for your company.

3) Packaging can have an influence on the sales of a company. If sales are slow, the right packaging can help to boost sales even if the product has not changed in any way.  Bad packaging can have a direct effect on sales.  For example, plain packaging was recently implemented by Australia for cigarettes.  Since the branding rights have been removed from packaging it has resulted in a massive decline in smoking for the first time in 20 years.

4) A professional packaging company can help you to stand apart from your competition by meeting your needs for unique packaging. When your company has a good understanding of its demographic, the packaging can be designed to suit your brand.  Low cost packaging can be completely personalized resulting in a solution that is inexpensive but still has an expensive feel.

5) The packaging can become a part of the experience. When a customer opens your product after receiving it the packaging should represent your company whether it is minimalistic or has a certain type of appeal.  Recyclable packaging is a good option because many people want to leave a smaller carbon footprint and are looking for less packaging or some type of packaging that has less of an impact on the environment.  This can create positive feedback for your company through social media when your customers start to talk to others and share their positive experience regarding the packaging of your product.  Reusable packaging is also a very good option because people will pack up other items in your product packaging and when people see these items come to their home they will often start a dialogue around the packaging.

The packaging of your product should communicate what your brand represents and how it is good for a customer.  You should never miss a chance to leave a great impression on your customers, especially if this is their first experience with your company.  The right packaging says so much more than you would believe and it is important to get it right the first time.  A packaging specialist can work with you to fine tune your packaging and make it so that your products stand apart from your competitor’s.

JT Dixon is Australia’s leading  Industrial Supplies and Packaging Specialists.  With our talented, experienced and dedicated team of professionals, we strive to provide the highest quality of products using the latest technology. For professional and effective packaging, call us at 03 5278 6644 or write us at

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