How to choose the best packaging for your small business?

Packaging is a brand’s first impression and it is the first thing customers notice when buying or even browsing products in stores and while shopping online. The packaging you choose should reflect and reinforce your business’s branding.

Poor packaging will make your company look cheap and signifies low quality products while the packaging which don’t properly protect your products could leave you with issues of refunds, bad reviews, negative feedbacks and disappointed customers.

If you are running a small business, it’s important to note that the product price you charge customers is also affected by the cost of packaging. It can be a significant contributing factor in your overall shipping costs as well.

That’s why it is vital to choose the best packaging for your products. And to help you out here are 5 things to consider while selecting packaging for your products.

1) Product protection

Damaged goods will cost extra money for your company. So, the primary role of packaging is to protect the products. Low quality packaging is insufficient in keeping a product safe. It’s important to think about the risks of damage to products while in transportation or storage all because of poor packaging. Thankfully, there are plenty protective packaging solutions designed for different products. You can get the staff at JT Dixon to help you out and select an effective protective packaging for your goods. You may even get to do a drop test.

2) Understand your customers

To choose the right packaging, you have to understand your target customers. Besides safety of the product, customers may want the packaging to be of certain kind. Colourful or plain, single or multi-layered packaging, simplicity, bio-degradable, durability, easy to unseal and such; these criteria vary depending on your customer base as well as product’s requirements. Do your research, figure out your key demographic (gender, age, location) and cater to their needs. Make sure the packaging is of good quality as it can determine customers’ experience of the product. And impressions can be long-lasting whether good or bad.

See a wide selection of packaging products here.

3) Appealing appearance

Since the market for your products is competitive, having an attractive packaging can give you a competitive edge to push sales. Appealing appearance with attention to details help to gain visibility in the market place as well as to convey the value of the product.

When the packaging looks good, it makes the product look great. You may even have friends, family and colleagues tell you that they bought certain brands/products because they liked their packaging better than their competitors.

To increase sales and repeat customers, packaging also plays a role. At JT Dixon, we provide a number of options for packaging that catches your customers’ eye. Shape, color and style of packaging are key factors affecting buyers’ decision. These show off your product’s visual appeal as well as protect it from dirty fingers.

Customers want to associate a product with something positive, and the packaging design is often the first thing that comes to their mind. Besides, a good packaging design not only reflects a business’s positioning but it communicates a product’s visual identity.

4) Make sure it travels well

Will your product be safely distributed with its packaging is as important question to ask as its packaging design? Since products need to travel from one point to another and may be even multiple times without any damage or destruction, protective packaging is a must.

Ensuring products’ packaging are strong and efficient at their job will reduce the amount of loss and waste from stolen, broken or destroyed goods. Think about it, it is more expensive to replace damaged goods than to pay for adequate protective packaging.

So if your product is bulky or fragile, you will need to focus on materials that are specifically designed for strength and protection for travel and storage. Use plenty of internal packing materials, such as paper, foam and cardboard inserts to prevent products from shifting inside the packaging. This method works best and can help prevent damage from moisture as well.

5) Manage your cost and material

You need to take into consideration the costs involved in the process of packaging your products. Create designs that are efficient, cost effective and require the least amount of materials.

When you purchase one or few packaging materials, it will cost you more. So instead, buy them in bulk to receive certain discount on the cost. You will also be able to reduce traveling expenditure as you will not have to transport small quantity materials multiple times.

While picking the packaging materials, you might want to consider what’s best for your product. For instance – lightweight material (paperboard) yields excellent printing results for food, dairy, cosmetics, hardware items, and retail products.

As for heavy items, subscription boxes, shipping cartons and E-commerce packages, the sturdy yet flexible material (corrugated) is ideal.

Need help finding the best suited packaging products and materials for your goods? Contact the packaging specialist in Australia – JT Dixon at 03 5278 6644 or email at

Packaging is the first part of visual communication with your customers. It has to be great to make the product stand out from the competition, and help boost your brand’s image. So, make sure your designs are professional, error free and the right match for your product, company’s brand and message.

If you are searching for anything and everything concerning packaging products, connect with JT Dixon.

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