7 Points You Should Know About the Packaging Production Process



With numerous types of products, each product requires its own unique packaging as it plays a critical role to protect it, display it and preserve it. Just like your product, the packaging is an item that needs to be made and assembled. When packaging products there are many factors to consider and many brands these days choose to partner with an expert to manufacture their products.

Here are the 7 points you should know about the packaging production process.

Solicit feedback

There are many types of packaging available to suit different products. Gather ideas from other companies and consider whether the packaging meets your needs and if not, what should be done to improve it. Is the product the right shape and right color? Are buttons or other functional components in the right place? Does it perform the way customers want it? With your business hat on, think about how well the packaging will drive your business goals. How can the packaging process be optimised? The packaging you choose needs to be flexible enough to deal with product promotions. Don’t just look at the packaging for now, consider the future direction and trends.

Refine your design

Product packaging should be clean and compelling, with easy to read text. Ensure your design packaging reflects the product. Busy packaging that explodes with colors or design elements will only frustrate consumers. Clear packaging with colors of your logo influences your color strategy to stand out from your competition. Good design packaging can influence the product itself. Think about where your product sits in the market, its values and purpose and ensure that the packaging adequately reflects this.

Price it right

After you have a new product design, it needs to be effectively branded, presented and sold. The price you charge your customers or clients will have a direct effect on the success of your business. Before setting a price for your product, know the costs of managing your business. If the price for your product or service doesn’t cover costs, your cash flow will be cumulatively negative, you will soon exhaust your financial resources, and your business will ultimately fail. So start by determining your complete cost of goods, figure out your various sales channels and fix the right price.

Use standard sizes

The size of your product’s container/ packaging depends on the size of your products. According to the size of the product, try to use standard sizes, as this can significantly reduce production costs and gives greater flexibility for your products.  The size of your products can certainly help to draw attention to products on the shelf.  A standard matte laminate can help to add a classic, subdued look to your product’s label.

Don’t overstock

Having a large stock on hand saves you from running out, but it brings along a number of disadvantages too. Overstocking occupies warehouse space resulting in additional rent, maintenance and handling costs.  Even overstocking products can lead to waste, if not sold at the right time. By stocking adequate quantities and efficiently utilising space, companies can directly reduce waste and save on rent, maintenance costs, electricity and other overheads.

Protect your ideas          

As soon as practicable, it is prudent to trademark your product name, purchase the corresponding web domain and file a provisional patent application, which will allow you to stake a claim of your idea while giving you a year to file a formal application. This can provide an additional layer of protection since a product’s name is often tied closely with its idea. The documents required to register a trademark can serve as written proof that your company idea was in progress at a specified time.

Contact information

Adding the company’s contact information is the most important aspect of the packaging production process. Clearly listing contact information is an essential step in enhancing a product and encouraging communication with customers. The company should provide a website address, physical address and social media information in order to receive feedback from customers and to enable those customers in turn to promote the products.

Want to know more about the packaging production process and ensure that your packaging does the job, consult with our professionals at JTDIXON Packaging & Industrial Specialist by email at info@jtdixon.com.au and call at 03 5278 6644.

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